Using a new Paid Partnership Tool, creators can disclose branded content and allow brands to amplify their content to a broader audience.īy building an ad format around Idea Pins, Pinterest makes the content format much more valuable because brands now have the option to scale creator content through paid media. Idea Ads With Paid PartnershipĪlong with Idea Ads, there are Idea Ads with Paid Partnership, which can be viewed as Pinterest's version of Instagram's Branded Content Ads and TikTok’s Spark Ads.

Idea Ads enable brands to connect and inspire shoppers through immersive storytelling by combining videos and images, relevant information (e.g., ingredient or material lists), and a link. Fast forward to now, it's launched Idea Ads in over 30 countries worldwide. In October, Pinterest shared that it was testing Idea Ads, a new ad format built off Idea Pins, the platform's Stories meet short-form video format.

Idea Adsįirst, it officially launched Idea Ads. In the past week, Pinterest made two big moves that caught the attention of creators, brands, and consumers.

Pinterest idea ads